DevRel Talent

Case Study

Material UI, a widely-used React UI framework, recognised the need to strengthen their developer relations efforts in order to foster a stronger community, enhance brand loyalty, and drive greater adoption of their new products. To achieve this, they worked with us to hire their first Developer Relations Engineer.

The Challenge:

Material UI had achieved considerable popularity within the React ecosystem (millions of developers use their framework on a monthly basis) but their existing team lacked a dedicated resource to cultivate relationships with developers, understand their needs, and effectively communicate the benefits of their framework.

They aimed to find an individual who could bridge the gap between their development team and the broader developer community, thereby fostering engagement, trust, and feedback loops.

The Solution:

We worked closely with Material UI's leadership to develop a comprehensive strategy for their DevRel efforts. This strategy encompassed: Candidate profiling and sourcing, Interview and assessment, network and advisory referrals, and market mapping/research.

The Result:

Community Engagement: With a dedicated DevRel specialist in place, Material UI successfully nurtured stronger connections with developers. They facilitated open discussions, gathered valuable feedback, and provided prompt solutions to challenges faced by the community.

Increased Adoption: The DevRel professional actively advocated for Material UI's features and benefits, leading to a rise in framework adoption as more developers recognized its value and ease of use.

Brand Loyalty: Through meaningful interactions and assistance, the developer community developed a stronger sense of loyalty towards Material UI, resulting in a positive impact on the framework's reputation and brand image.

Feedback Loop: The DevRel role enabled a consistent feedback loop between developers and the Material UI development team. This facilitated the identification of pain points, areas for improvement, and the rapid implementation of enhancements.

Conclusion:

The strategic decision of Material UI to hire their first Developer Relations professional proved to be a pivotal move in elevating their community engagement, brand reputation and market share. By fostering a stronger bond with their developer audience, they not only improved their framework's adoption but also positioned themselves as leaders within the React ecosystem.

Unlocking the passive DevRel community with our advisory team.

Our advisory team harnesses a unique strategy where we uncover talent within the DevRel ecosystem. When partnering with us we speak with our advisory network to shortlist candidates via referrals and word of mouth - meaning you get access to passive talent who are not actively applying for new roles or not visible on hiring platforms such as LinkedIn.

The result: a highly vetted, referenced, and unique talent pool.

Our advisory network contains leading advisors from:

images of professional agency teams working collaboratively

The DevRel Talent difference:

Community
lead sourcing

Scaling
at
speed

Worldwide talent
pool

Long-Term Partnerships: Building developer communities is an ongoing endeavour. We aim to forge lasting partnerships with our clients, supporting you beyond the initial hire, ensuring long-term success.

Seamless Hiring Process: Hiring can be a time-consuming process, but we make it hassle-free. From initial candidate sourcing to final onboarding, we manage the entire process, saving you valuable time and resources.

Diversity and Inclusion: We strongly advocate for diversity and inclusion in tech. Our commitment to fostering an inclusive workplace extends to our hiring practices, where we actively seek out candidates from diverse backgrounds.

Global Network: Our reach extends far beyond borders, allowing us to tap into a vast pool of talented candidates from every corner of the world. No matter where you're located, we can find the right fit for your company.

+ many more...

We scale across the entire tech stack

We understand the critical importance of scaling across the entire Tech Stack for start-ups looking to expand their business rapidly and efficiently.
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From front-end to back-end development, cloud infrastructure, database management, and everything in between, our teams will work collaboratively to ensure seamless integration, optimal performance, and future scalability.

By focusing on comprehensive scaling solutions, we empower start-ups to confidently navigate the complexities of growth and maximise your potential in the ever-evolving tech landscape.

What our clients say

"The team at DevRel Talent are proactive, they quickly adapted to our hiring workflow. They were able to source quality candidates for a diverse set of roles, allowing us to have a higher-quality applicant pool without overwhelming us with too many candidates."

“I worked together with Owen as Zephr scaled up its Product and Engineering Teams. The market was extremely volatile but Owen was able to bring a strong candidate pool to us. Owen was always candid in his approach and attentive without fail, he made the hiring process flow seamlessly. I'm grateful to have worked with him and hopefully will again In the future.”

What our candidates say

Richard Bustos Senior Developer Advocate - Material UI

“Owen is a great recruiter. He helped my find my dream job at MUI. He was very professional and helped me find my strengths during the interview process. I can't wait to work with him again.”

Tyler Hawkins Senior Developer Relations Engineer – Webflow

"Working with The DevRel Agency was a great experience. They was very proactive in keeping me updated throughout the interview process, even if it was just to check in, which I really appreciated. Radio silence is always nerve-wracking as a candidate but that was never the case. I'd highly recommend working with The DevRel Agency the next time you're looking for a job change."

Henna Ashraf Head of Testing at Cashplus

“I had the pleasure to work with Owen recently. He contacted me regarding a new opportunity and I knew instantly that he knew the role and company very well. He kept me completely up to date during the process and I wouldn't hesitate to recommend Owen to anyone who is looking for a new role in the start up space!"

The global specialists in scaling developer relations teams.

Community driven hiring

Our advisory team creates an ecosystem of talent that unlocks access to the passive DevRel market.

Scaling across the DevRel Spectrum

Global Locations

We scale teams for:

We help our clients
unlock the benefits of:

Community Engagement

Community Building

Content Creation

Product & Company Awareness

Meet up/Events

Presence and Public Speaking

Case Study

The Challenge:

The Solution:

The Result:

Conclusion:

Unlocking the passive DevRel community with our advisory team.

Our advisory network contains leading advisors from:

The DevRel Talent difference:

Community
lead sourcing

Scaling
at
speed

Worldwide talent
pool

We hire across the
Developer relations spectrum

We scale across the entire tech stack

What our clients say

What our candidates say

Ready to get started?

The global specialists in scaling developer relations teams.

Community driven hiring

Our advisory team creates an ecosystem of talent that unlocks access to the passive DevRel market.

Scaling across the DevRel Spectrum

Global Locations

We scale teams for:

We help our clients unlock the benefits of:

Community Engagement

Community Building

Content Creation

Product & Company Awareness

Meet up/Events

Presence and Public Speaking

Case Study

The Challenge:

The Solution:

The Result:

Conclusion:

Unlocking the passive DevRel community with our advisory team.

Our advisory network contains leading advisors from:

The DevRel Talent difference:

Communitylead sourcing

Scalingatspeed

Worldwide talentpool

We hire across theDeveloper relations spectrum

We scale across the entire tech stack

What our clients say

What our candidates say

Ready to get started?

We help our clients
unlock the benefits of:

Community
lead sourcing

Scaling
at
speed

Worldwide talent
pool

We hire across the
Developer relations spectrum